The departments of MCA and MBA jointly organized a guest lecture on ‘Accelerate your career with Evolving Digital Marketing Strategies’ on 1st October 2018. Mr.K.Aravindan, Head of Digital Marketing, Quess Corp, Bangalore, was the chief guest for the function. The function started on a divine note with the prayer song. Mr.M.Dinesh, I Year MBA welcomed the gathering. The function was presided over by Dr. K.K.Ramasamy, Director-Administration, Paavai Educational Institutions. Dr.K.K.Ramasamy, in his presidential address, stressed the importance of digital technologies to empower every student with access to digital services, knowledge and information. He insisted the students that their participation and contribution needed as a Digital Contributor to our nation. Finally, he encouraged the students to interact with the guest and take maximum benefit out of the function. The chief guest, Mr.K.Aravindan, in his keynote address, instructed the students to adopt positive thinking and increase the self confidence that support to what they want to achieve in the world. He gave detailed information about Introduction to Digital Marketing, Different types of ads, Content Marketing, Social Media Marketing, Email Marketing, Digital channels such as Search engines, Websites, Social Media, Email and Mobile apps, Data analytics using SQL, Hadoop, Python and Search Engine Optimization. Then, he narrated digital marketing concepts with templates lively. The session was highly interactive and the queries of the students were clearly clarified by the guest. The outcome of the guest lecture is that the students are utilizing digital technologies, understanding digital marketing and making the use of digital marketing automation process effectively. Earlier, Introduction of the chief guest was given by Ms.A.C.Oviya, First year MBA. The function concluded with the vote of thanks by Mr.S.Sindhuja, II year MBA. Heads of various departments, Professors, and Assistant Professors participated in the guest lecture programme and made it a grand success. Students from MCA and MBA departments actively participated with full zeal and were benefitted by this programme.