Paavai Engineering college along with CII-IWN(TN) conducted a webinar on “PERSONAL BRANDING ”on 17.09.2022 for second, third and final year girl students. It started with a prayer song followed with welcome address and Presidential address. In the presidential address, Dr.M.PremKumar, Principal, Paavai Engineering insisted the importance of personal branding with few Tamil quotations.The resource person of the day Ms.AnujaKarlmarx, Director Human Resources, ITW India Private Limited Automotive enlightened the students “Building your own Brand”. She also conducted many activities for analysing “Open self, Blind Self, Hidden Self and Unknown Self”. Students came up with their answers for the different activities. She also explained about the need for personal branding, branding for the interview, branding on social media, benefits of a strong personal brand, and how to create your own brand story. She also insisted the necessary Do’s and Don’ts that should be considered while attending a virtual interview. She also elucidated the elements of communication and the ways to reveal their personality to develop the best impression. It was a self-realising and introspectary session regarding our own branding. The session ended with a vote of thanks from Subhiska, third year Agricultural Engineering.Ms.Rajalakshmi, Co-Chair of Indian Women Network was a part of the webinar.