The Department of Computer Science and Engineering in association with Institution Innovation Council (IIC) organized a workshop on Business Model Canvas (BMC) on 14.05.2024. The objective of this Session was to equip students with a thorough understanding of the BMC framework and its practical application in developing and analyzing business models.
The welcome address was given by R.Gobinisha, II Year/CSE. The presidential address was given by Dr.M.Premkumar, Principal, Paavai Engineering College. He insisted the significance of business models for engineers, highlighting their role in augmenting technical proficiency and enhancing employability in a rapidly evolving technological landscape.
Mr.R.Kathirvel Murugan , AI Consultant & Senior Innovation Manager, Salem CCTV Dot com, commenced the session with an in-depth understanding of the BMC framework and its practical applications. He began the workshop with an overview of the BMC, highlighting its significance as a strategic management tool for developing and visualizing business models. The purpose of using BMC to streamline and clarify complex business concepts was emphasized. Real-world examples and case studies were presented to illustrate how various companies use the BMC to structure their business models. Participants were encouraged to analyze these examples to understand how successful businesses integrate the nine components of the BMC.
The workshop encouraged strategic thinking by challenging participants to identify unique value propositions and effective strategies for their business models. Participants were provided with BMC templates, worksheets, and additional reading materials to support their ongoing use of the framework. The workshop concluded with a Q&A session, where participants asked questions about specific components of the BMC and their applications. The Speaker provided detailed answers, enhancing the understanding of the framework.
As a conclusion, the workshop on the Business Model Canvas was highly successful and well-received. Participants left with a thorough understanding of the BMC framework and its practical applications.
The vote of thanks was delivered by R.Swetha, II Year/CSE. A total number of 104 students and the faculty members attended this workshop.
