The Department of Computer Science and Engineering in association with CSI & Software Development and Information Management Club organised a Guest Lecture on the topic “Empowering Insights: The Role of Data Analytics in Driving Success” on 12.03.2024. The objective of this Guest Lecture was to equip participants with a comprehensive understanding of how data analytics serves as a catalyst for growth and innovation, enabling them to recognize opportunities, optimize operations, and make informed strategic decisions in an increasingly competitive business landscape.
The welcome address was given by Selvi S. Aarthi, III Year/CSE. The presidential address was given by Dr.M.Premkumar, Principal, Paavai Engineering College. He insisted about the role of data analytics in providing actionable insights derived from data and the importance of Guest Lecture.
Mr.S.A.Manikandan, Lead Product Support Engineer, Sprinklr, Inc. Bangalore, commenced the session with an introduction to the concept of data analytics, emphasizing its importance in today’s data-driven world. The presenter discussed the fundamental principles of data analytics and its evolution over the years. The presenter highlighted how data analytics serves as a catalyst for success in diverse fields such as business, healthcare, finance, marketing, and beyond. Examples and case studies were shared to illustrate how organizations leverage data analytics to gain a competitive edge and achieve their goals.
The lecture showcased real-world applications of data analytics across various industries. Examples included predictive analytics in healthcare for disease diagnosis, customer segmentation in marketing for targeted campaigns, and predictive maintenance in manufacturing for optimizing operations. Attendees were introduced to various tools, techniques, and methodologies used in data analytics, including machine learning algorithms, data visualization tools, and statistical analysis techniques. Practical demonstrations were provided to enhance understanding.
As a conclusion, the guest lecture on “Empowering Insights: The Role of Data Analytics in Driving Success” provided attendees with a comprehensive understanding of the transformative role of data analytics in today’s business landscape. Through insightful discussions, practical examples, and interactive sessions, participants gained valuable insights into harnessing the power of data analytics to drive organizational success and innovation.
The vote of thanks was delivered by S.Devadarshini, III Year/CSE. A total of 234 students and the faculty members attended this Guest Lecture.
